Just having a great product or service is not enough. Sure it’s the thing you have to have but how you deliver that product or service is the key – it’s the customer’s experience that counts!
Success will go in our competitive world to those who recognise that:
The customer is your biggest asset
The customer pays all ...
Your product or service must be good – that’s a given. But if you’re going to win, it’s about the experience.
Great companies understand that when it comes to offering a product or service, delivering competently on the basics is just the cost of entry: It’s necessary but not sufficient.
Customers have much higher expectations. They’re looking ...
Of course you love the food but what is it that keeps you going back time and time again to your favourite restaurant?
Service businesses are “people” businesses – they depend on their staff to deliver the service – whether it is a meal, a haircut, accounting services or a car service.
The challenge of a service ...
It is a fact of business that at some stage, you will encounter a dissatisfied client. Even the most systemised and efficient practice is not immune to the client who thinks you are not providing value for money. While introducing service standards and endeavouring to manage expectations will minimise the number of dissatisfied clients, it ...
A Business Adviser, on holiday in an African fishing village, watched a little fishing boat dock at the quayside. Noting the quality of the fish, the consultant asked the fisherman how long it had taken to catch them.
“Not very long.” answered the fisherman.
“Then, why didn’t you stay out longer and catch ...
Imagine you are hired to design and develop a new website for a client. The client likes the design, and the pages you develop use the latest in responsive design, resulting in a website that works wonderfully across browsers and devices. The e-commerce features of the new website help the client significantly increase their online ...
You need to consider how you are currently packaging your products and if there is a better or more cost effective method in presenting them.
While some businesses feel it is important to go all out on the external packaging concepts, it can push their product up to phenomenal prices making people pay for a brand ...
Want to become a market leader? If your business can use innovation and target a new market, or change its market position, the best leader in that niche will be a natural choice.
If you are producing the same product or service as everyone else, you are destined to end up in a commodity market competing ...
A great product or service can bring profitability to a young company, accelerate earnings at a mature company or even put a new company at the centre of a brand new industry.
From our experience, success stories are driven by three factors:
The Right Market: Choosing an attractive market is the foundation of a successful product. A ...