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Marketing

If it’s new customers you are after then visit the marketing section and gain inspiration now.

Building a Lasting Customer Relationship

Item 1: How can a small business build lasting customer relationships?

One of the ways to do this is to let customers know that you care about them, not just during the purchase, but after. For example, send someone a follow-up letter with a business card and encourage them to call you with any problems or ...

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GAINING AND RETAINING CUSTOMERS

You spend a lot of time, effort and money in gaining new customers but have you considered growing your business without putting the emphasis on marketing for new customers?

On average, a business loses up to 20% of its customers annually (for some it is as high as 80%). Do you fully understand how much ‘value’ ...

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Find Your Highest Potential Customers

The 80/20 rule – that 80 percent of your sales come from the top 20 percent of your customers – applies to most small businesses. Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company’s profitability. A laser-like focus on these high-profit buyers also prevents you from expending ...

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4 Ways To Up-sell To Your Existing Customers

1. Sell more of what your customers are already buying. Each of your existing customers has certain purchasing habits. Ideally you will have accumulated enough information that allows you to reference both the specific items they purchase as well as the frequency of purchase. Armed with this information, you can offer additional products and services in ...

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87 Sales Generating Tips

Believe in yourself first. Have and maintain a positive attitude. Your livelihood depends on it Set and achieve goals. Develop a plan. A goal is a dream with a plan. Commit the goals to writing and re-visit them frequently Learn the scripts Read, go to seminars, listen to cds; then mould the techniques to suit your style and ...
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Building a referral based business

Referrals are a great way to get new work as the person referring has generally done a lot of the selling for you and if you do a great job they will keep referring you. Referral can come from a variety of sources including, Past Clients, Friends and family and non-competing businesses that share a common ...

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Measuring Marketing Success

A fundamental of marketing is to ‘test and measure’ the marketing strategies you employ to ensure you get the best return on investment for your marketing spend. Most businesses are keen to ‘get more customers’ but seldom focus on the returns generated by the marketing activities undertaken. Many advertising sales people (and they are trying to ...

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Low Cost Marketing Strategies

Many of the business owners I meet are looking for the same thing, more sales. They often moan the fact that new leads are slow and costly. Most business owners rely on just two or three marketing strategies to attract new business. However, there is a multitude of ways to drive new business to your ...

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Measuring marketing success

A fundamental of marketing is to ‘test and measure’ the marketing strategies you employ to ensure you get the best return on investment for your marketing spend.

Most businesses are keen to ‘get more customers’ but seldom focus on the returns generated by the marketing activities undertaken.   Many advertising sales people (and they are trying to ...

Read More

Social Media Success in 10 minutes a day

There are many challenges for a business owner to conquer on a daily basis, loads of the routine tasks can be properly delegated or systematised to ease the burden. Marketing is an absolute key process to any successful business and these day correct use of social media is essential either to directly generate leads or ...

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