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Marketing

If it’s new customers you are after then visit the marketing section and gain inspiration now.

87 Sales Generating Tips

Believe in yourself first. Have and maintain a positive attitude. Your livelihood depends on it Set and achieve goals. Develop a plan. A goal is a dream with a plan. Commit the goals to writing and re-visit them frequently Learn the scripts Read, go to seminars, listen to cds; then mould the techniques to suit your style and ...
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Building a referral based business

Referrals are a great way to get new work as the person referring has generally done a lot of the selling for you and if you do a great job they will keep referring you. Referral can come from a variety of sources including, Past Clients, Friends and family and non-competing businesses that share a common ...

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Measuring Marketing Success

A fundamental of marketing is to ‘test and measure’ the marketing strategies you employ to ensure you get the best return on investment for your marketing spend. Most businesses are keen to ‘get more customers’ but seldom focus on the returns generated by the marketing activities undertaken. Many advertising sales people (and they are trying to ...

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Low Cost Marketing Strategies

Many of the business owners I meet are looking for the same thing, more sales. They often moan the fact that new leads are slow and costly. Most business owners rely on just two or three marketing strategies to attract new business. However, there is a multitude of ways to drive new business to your ...

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Measuring marketing success

A fundamental of marketing is to ‘test and measure’ the marketing strategies you employ to ensure you get the best return on investment for your marketing spend.

Most businesses are keen to ‘get more customers’ but seldom focus on the returns generated by the marketing activities undertaken.   Many advertising sales people (and they are trying to ...

Read More

Social Media Success in 10 minutes a day

There are many challenges for a business owner to conquer on a daily basis, loads of the routine tasks can be properly delegated or systematised to ease the burden. Marketing is an absolute key process to any successful business and these day correct use of social media is essential either to directly generate leads or ...

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Make Cold Calling Easier

Cold calling can be an arduous task but here are some tips to make it a little bit easier:

Use a friendly, conversational approach rather than a cold, direct approach

Don’t try and sell on the phone; you can’t. You can, however, get a meeting or permission to send information

Talk about how you can help that business ...

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Find Your Highest Potential Customers

The 80/20 rule – that 80 percent of your sales come from the top 20 percent of your customers – applies to most businesses. Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company’s profitability. A laser-like focus on these high-profit buyers also prevents you from expending too ...

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How to Market Your Business

John Wannamaker, founder of Wannamaker departments stores in the USA and considered the father of modern advertising is credited with saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

This is the dilemma for many business owners; how do I promote my business and get the biggest ...

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Are You Ready To Sell More?

Often at our seminars and events, we survey business owners to discover the challenges they face within their own businesses and one topic often comes through loud and clear; ‘I need to sell more’. But whilst I agree that growing sales is an essential component of business growth it is often not the real solution ...

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